SKILLS:
Research & Strategy
Health Literacy
UX/UI Audit
St. Jude together
The original together.org felt more like a blog than a credible resource for childhood cancer. The interface was dated, the information hierarchy was unclear, and it failed to reflect the organization's new brand identity.
We needed to evolve the platform into a trusted, medical hub for families and clinicians.
RESEARCH & STRATEGY
I analyzed leading health platforms to understand how they structure complex medical data while maintaining accessibility.
HEALTH LITERACY
I applied principles of health literacy to ensure that medical resources were presented in a way that was digestible for parents and caregivers.
UX UI AUDIT
I identified friction points in the existing navigation that hindered users from finding critical support resources quickly.
OLD WEBSITE
The Solution: I translated my research into a comprehensive set of initial wireframes that served as the blueprint for the entire redesign. New Brand Integration: Modernized the UI to align with the refreshed brand guidelines, focusing on a clean, "clinical yet compassionate" aesthetic. User-Centric Layouts: Developed intuitive navigation paths to help users find specific cancer types, treatment info, and support communities with minimal clicks.
NEW WEBSITE
The Result: The final wireframes provided the team with a clear roadmap to launch a site that feels authoritative, professional, and easy to navigate during life’s most difficult moments. The refresh successfully transitioned Together.org into a premiere digital destination for childhood cancer resources.