SKILLS:
Research & Strategy
Health Literacy
UX/UI Audit
St. Jude together
The original together.org felt more like a blog than a credible resource for childhood cancer. The interface was dated, the information hierarchy was unclear, and it failed to reflect the organization's new brand identity.
We needed to evolve the platform into a trusted, medical hub for families and clinicians.
RESEARCH & STRATEGY
I analyzed leading health platforms to understand how they structure complex medical data while maintaining accessibility.
HEALTH LITERACY
I applied principles of health literacy to ensure that medical resources were presented in a way that was digestible for parents and caregivers.
UX UI AUDIT
I identified friction points in the existing navigation that hindered users from finding critical support resources quickly.
Old Website
example card components with content.
example of small, medium, and large card component sizes.
By adhering to St. Jude’s brand guidelines, I developed new components with intuitive navigation paths to help patients and families find specific treatment information with minimal clicks.
Selection of St. Jude’s New Spot Illustrations
Wireframes
These high-fidelity wireframes provided the team with a clear roadmap to launch an authoritative, professional, and easy to navigate site to use during life’s most difficult moments. The refresh successfully transitioned Together.org into the digital destination for childhood cancer resources.