Slowpoke Studio's animated presentation for the Memphis Farmer's Market. Fundraising campaign titled Heart of the Market design features a green line illustration person holding a basket of vegetables on a yellow-green background.

memphis farmers market

As a member of Memphis Farmers Market's Board of Directors, I was tasked with synchronizing the Market’s historic roots with the modern digital landscape. The weekly market was vibrant, but its digital presence and fundraising efforts were stagnant. The messaging lacked clarity on how community support translated into market sustainability.

SKILLS:

Non-Profit Marketing Strategy
Branding & Illustration
Merchandise Design

To eliminate donor ambiguity, I developed the visual language for The Heart of the Market Giving Program using a clean, easily digestible tiered structure to outline how philanthropic contributions supported specific market initiatives.

High-quality merchandise design provided an additional revenue stream while strengthening the market’s visibility within the neighborhood.

Slowpoke Studio refreshed the Memphis Farmers Market merch design adding anew revenue stream. A beige tote bag with illustration of hands holding a tomato that reads 'Heart of the Market' in bold yellow text.
Slowpoke Studio refreshed the Memphis Farmers Market merch design adding anew revenue stream. white baseball cap featuring a MFM tomato logo on top, placed on a bowl of lemons
Slowpoke Studio refreshed the Memphis Farmers Market merch design adding anew revenue stream. Car with a bumper sticker that says, 'I WENT TO MFM AND A TOMATO STOLE MY CATALYTIC CONVERTER,' featuring small tomato illustrations with faces.
Slowpoke Studio refreshed the Memphis Farmers Market merch design adding new revenue White T-shirt with green sleeves and collar, has a cartoon onion with tears and a sad face, and text that reads 'Call me a compost, because I thrive in garbage'.

With a refreshed logo and digital experience, I helped bridge the gap between the Market’s historic roots and its modern audience for deeper community engagement through cohesive storytelling. 

Slowpoke Studio's Logo Refresh for the Memphis Farmers Market, featuring a green background with the market's name in dark green, a stylized tomato with green leaves and the text "EST. 2006" in yellow in the center.
Slowpoke Studio refreshed the Memphis Farmers Market logo A stylized tomato with green leaves, featuring the text 'MFM' in yellow on its surface.

refreshed logos

hero video reel for website

Slowpoke Studio refreshed the Memphis Farmers Market. A website homepage for showing fresh vegetables including carrots, leafy greens, and asparagus with overlaid text inviting visitors to the market opening on April 4th.

refreshed homepage

By aligning the Market’s mission with a clear value proposition for donors and developing a cohesive brand system, an historic Memphis institution looks as vibrant online as it feels on a Saturday morning.

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