WISEACRE WEBSITE

Wiseacre is a brewery located in Memphis, TN. The original site lacked essential utility, acting as a static landing page rather than a functional tool for customers. It lacked essential features and company and product information. I led a comprehensive redesign focused integrating the following features:

SKILLS:

End-to-End Product Management
Information Architecture
UX/UI Redesign
E-commerce Optimization
Conversion Rate Optimization
Feature Integration
Content Strategy

LIVE TAPROOM MENUS
BEER LIBRARY WITH FILTER
CONTACT & QA FORMS
CAREER & TEAM PAGE

PRIVATE EVENT PAGE
TAPROOM EVENT CALENDAR
TOUR AND CLASS SIGN UP
NEWSLETTER SIGN UP

UPDATED STORE PAGE
KEG REQUEST FORM
BEER DELIVERY FORM
BEV FINDER

OLD WEBSITE

NEW WEBSITE